Eud Foundation organizes a digital marketing workshop for SMEs

Eud Foundation organizes a digital marketing workshop for SMEs

Eud International Foundation C.I.C., a community interest company that supports and helps people and businesses to achieve their projects with a proven model of social impact, has organized a digital marketing workshop for small and medium enterprises (SMEs).

## Economic context

The digital economy is growing rapidly and creating new opportunities and challenges for businesses of all sizes and sectors. Digital marketing is a key component of the digital economy, as it enables businesses to reach and engage with their customers, increase their visibility and reputation, and generate more sales and profits.

However, many SMEs lack the skills, knowledge and resources to leverage the potential of digital marketing. Many SMEs are not aware of the benefits and best practices of digital marketing. Many SMEs lack the tools and platforms to implement effective digital marketing strategies. Many SMEs lack the support and guidance to measure and optimize their digital marketing performance.

## Difficulties that these members or businesses are facing (details needed)

One of the members of Eud Foundation that is facing these difficulties is Green Planet, a social enterprise that produces and sells eco-friendly products such as reusable bags, bamboo straws, organic cosmetics, etc. Green Planet has been operating for two years and has a loyal customer base in its local area. Green Planet wants to expand its market and reach more customers online, but it does not know how to use digital marketing to achieve its goals.

Green Planet needs:

- Training: Green Planet needs training on how to use digital marketing tools and platforms such as websites, social media, email marketing, etc.

- Funding: Green Planet needs funding to invest in digital marketing tools and platforms such as domain names, hosting services, software licenses, etc.

- Networking: Green Planet needs networking to connect with other SMEs or experts who can share their experiences or advice on digital marketing.

- Promotion: Green Planet needs promotion to increase its online presence and reputation and attract more customers.

## Event theme

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The event theme is "How to grow your business online with digital marketing". The event aims to provide practical and actionable information and tips on how to use digital marketing to boost your business growth.

## The contents and items in the event

The event will include:

- A keynote speech by a renowned digital marketing expert who will share the latest trends and insights on digital marketing

- A panel discussion with successful SMEs who will share their stories and best practices on how they used digital marketing to grow their businesses

- A hands-on workshop where participants will learn how to create and manage their own website, social media accounts, email campaigns, etc.

- A networking session where participants will have the opportunity to interact with other SMEs or experts and exchange ideas or contacts

## Agenda of the event (time, place, any experts involved)

The program attracts many businesses to participate

The event will take place on Saturday, 3 January 2023 from 9 am to 5 pm at the Eud Foundation headquarters in London. The event will be hosted by Eud Foundation and sponsored by Google. The event will feature:

- A keynote speech by John Smith, a digital marketing consultant and author of the best-selling book "Digital Marketing for Dummies"

- A panel discussion with Jane Doe, the founder and CEO of Green Planet; Mark Lee, the co-founder and CMO of Happy Pets, an online pet store; and Lisa Wong, the owner and manager of Sweet Treats, an online bakery

- A hands-on workshop led by Mary Jones, a digital marketing trainer and coach

- A networking session facilitated by Eud Foundation staff

## The value that the event brings to the participants

The event will bring value to the participants by:

- Enhancing their knowledge and skills on digital marketing

- Improving their performance and results on digital marketing

- Increasing their innovation and creativity on digital marketing

- Expanding their opportunities and potential on digital marketing

- Reducing their risks and costs on digital marketing

- Strengthening their relationships and trust on digital marketing

Eud Foundation is a community interest company that supports and helps people and businesses to achieve their projects with a proven model of social impact. Eud Foundation has organized a digital marketing workshop for SMEs that will provide practical and actionable information and tips on how to use digital marketing to boost their business growth.

If you want to learn more about Eud Foundation or join its community visit its website or contact us. We would love to hear from you!